Learning: The Sustainable Competitive Advantage for Individuals and Organizations.

Alaa Garad, FRSA, PhD
2 min readMay 21, 2021
Thanks to Pixabay.com

Have you ever thought of why companies like Apple, Microsoft, and Xerox are great companies and why they have sustained excellence over the years? Or why some countries like Finland, Norway, and Denmark have some of the best public services globally, keeping them at the top of the world happiness index for decades? And why some individuals are achieving better results than others?

On the other hand, have you thought about why 50% of the Fortune 500 disappear every ten years? Or why some countries stagnate in the same place for decades, sometimes becoming worse in every aspect? It is about leadership and people, not about technology, and not just fortune. So, what is it?

It is LEARNING. Learning is the only sustainable competitive and collaborative advantage that an individual, an organisation or a government can have. Without learning, we repeat our mistakes and become worse, but we find solutions to our fundamental problems with learning. If we can learn effectively and apply what we learn, we will become better in every aspect. Individuals will unleash their potential and accomplish what they aspire to. Organisations will realise their visions and achieve their strategic objectives; government agencies will satisfy their customers and improve the quality of life; ultimately, we will have a life-long learning nation.

Developed by Alaa Garad and Jeff Gold, the Learning Driven-Organization model is a research-backed model that answers the most difficult questions about performance improvement, excellence, resilience and sustainability. The Learning-Driven Organization Model [LDO] comprises three subsystems and covers all the three levels of learning: Individual, Team and Organization-wide. The model caters for eight stakeholders and offers more than 46 advantages to organisations and their stakeholders. It is informed by evidence from research and builds on a review of an enormous number of documents, records, manuals, emails, and guidelines (over 3,000 artefacts).

For more information, please visit www.bloomsbury.com/LDBusiness

  • Alaa Garad, FRSA, PhD, is the Author of the Learning-Driven Business Book.

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Alaa Garad, FRSA, PhD

Organizational Learning Specialist & Author of the Learning-Driven Business Book and Model. Associate Professor @ University of Portsmouth Business School.